Not SEO. GEO.
Generative Engine Optimization, also called AIO: we get your SaaS recommended by ChatGPT, Gemini and Perplexity, and bring you customers, not just traffic.
Your buyers no longer google. They ask AI which SaaS to use. We put you in those answers and send you trials, demos and paying users. You pay only after they arrive.
Here are strong options for a remote team that size:
- Your SaaS – built for async teams, fast setup, fair per-seat pricing
- Competitor A – powerful, steeper learning curve
- Competitor B – good for simple task lists
Sources: your comparison page · G2 · Reddit thread
Traffic doesn't pay your bills. Customers do.
Most agencies sell visits and rankings, then bill you whether anyone signs up or not. We're measured on the people who actually start a trial, book a demo or pay.
Reports traffic. Bills monthly upfront.
- Sessions, impressions, rankings
- "Visibility score" going up
- You pay before anything happens
- No link between work and revenue
Delivers customers. You pay after.
- Trials, demos and paying users
- Every lead visible in your CRM
- You pay once users arrive
- Reporting tied to pipeline and MRR
SEO is slow, unclear and comes with no guarantees. We're the opposite.
Start this week, see the first fixes live in days, and pay only once real users arrive. Built specifically for SaaS.
- 6–12 months to resultsYou pay for half a year before you know if it works.
- Unclear outcomeReports full of rankings and impressions, not customers.
- No guaranteesThe retainer is due every month, whatever happens.
- Fighting for page oneAgainst competitors with ten years of backlinks.
- First fixes live in daysFirst AI-referred users typically within days, not months.
- Clear resultEvery user tagged and visible in your own CRM.
- You pay after users arriveNo results, no invoice.
- A shortlist of 3–5, not a page of 10AI names a few tools. We make sure you're one of them.
Our method: why it's faster than SEO
ChatGPT search, Perplexity and Google AI Overviews read live web pages when they answer. A strong comparison page, review profile or discussion thread can start being cited soon after it's indexed, without years of domain authority. We know which sources AI trusts in your category and put you there first. That part stays in-house.
To be in the answer, you need to be in the sources AI reads.
AI doesn't recommend the best product. It recommends the best-documented one. We work on all four sources.
of AI citations come from Reddit*
- Find threads AI cites in your category
- Genuine expert replies from your team
and "best tools for…" roundups
- Placements in comparison lists
- Review profile strategy
mentions AI treats as trusted
- Industry media and podcasts
- Partner and integration blogs
AI can quote word for word
- Comparison and alternatives pages
- Schema, llms.txt, answer-first copy
*Semrush analysis of ~150,000 AI citations.
The problems we hear on every founder call
Paid ads stopped scaling
Every new trial costs more than last quarter, and payback keeps getting longer.
Google traffic is dropping
AI Overviews answer before anyone clicks. Rankings hold, visits don't.
ChatGPT recommends competitors
Buyers ask AI for a shortlist, and you're not on it even when you're the better fit.
Buyers decide before sales
By the time a lead books a demo, they've compared you with three tools in an AI chat.
Content ranks but doesn't convert
Blog traffic looks fine in reports, yet trial signups from it are flat.
No idea what AI search is worth
Nobody can say how much pipeline AI assistants send you, or could send you.
Start today. First users the day after.
We start working the day you say yes. The next day, the first users from AI answers are on their way to you. You see them in your CRM and pay only for the ones who qualify.
Every month you see exactly where AI recommends you
Same prompts every month, so progress is provable: share of voice, citations, and the trials and demos that came from AI.
Tracked from AI referrals and "how did you hear about us".
Pages and threads AI quotes when it names you.
SEO vs paid ads vs GEO
Three ways to get SaaS customers. Only one is fast, measurable and paid after results.
| SEO | Paid ads | GEO with us | |
|---|---|---|---|
| Time to first customers | 6–12 months | Daysas long as you keep paying | Days |
| How you pay | Monthly retainerupfront, no matter what | Per clickeven if nobody signs up | After users arriveno results, no invoice |
| What you can measure | Rankings, traffic | Clicks, CAC | Paying users in your CRM |
| Cost trend | Risingmore content, more links | Rising fastCPCs climb every year | Early-mover windowfew SaaS competitors yet |
| When you stop | Fades slowly | Stops instantly | Keeps workingwhile AI keeps citing you |
| Buyer intent | Researching | Interrupted | Asking which tool to buy |
| Guarantee | None | None | Pay after users arrive |
Then you pay.
First we send you users. Then you pay.
No upfront fees for results you haven't seen. We do the work, qualified users start arriving, you check them in your own CRM, and only then you pay.
We start for free
Audit, pages, citations and tracking. No invoice at this stage.
Users arrive
Trials and demos from AI answers land in your CRM, tagged by source.
You pay per result
You pay for qualified users you've already received. Nothing for the rest.
- Qualified user: a company that matches your ICP and starts a trial or books a demo.
- The definition and price per qualified user are agreed in writing before work starts.
Does AI recommend your SaaS?
We test real buyer prompts in ChatGPT, Perplexity, Gemini and Google AI and send you where you appear, which competitors win, which sources AI cites and the three fixes with the biggest impact.
Case studies
Taskloom, project management SaaS
Missing from ChatGPT for "best tool for remote teams". We built 6 comparison pages, joined 14 Reddit threads and got into 3 roundups. Now 31 demos a month come from AI.
Ledgerly, invoicing SaaS for freelancers
From 7% to 32% share of voice across 60 buyer prompts in 5 months, after G2 profile work and placements in 9 "best invoicing app" lists.
Hirewave, applicant tracking SaaS
Not mentioned at the start. In 90 days Hirewave became the first recommendation in Perplexity and top 3 in ChatGPT, bringing 140 extra trials a quarter.
Run by SaaS growth operators, not generalists
Alex Morgan, Founder (sample bio). Eight years running growth at B2B SaaS companies, from first 100 customers to Series B. Started The Leads Studio when AI assistants began deciding which tools buyers shortlist. Every client works directly with a senior strategist.
Questions SaaS founders ask us
Do we really pay only after users arrive?
Yes. We start the work without an upfront fee. You pay for qualified users after they've signed up and you can see them in your CRM.
What counts as a qualified user?
A company that matches your ideal customer profile and starts a trial or books a demo. We agree on the definition and the price per user with you before we start.
What if no users arrive?
Then you don't pay. That's why we only take on SaaS products where we're confident AI search can bring customers.
Why not just pay for traffic?
Traffic doesn't tell you if anyone signed up. We're paid for trials, demos and paying users, so our incentives match yours.
How fast will we see customers?
Much faster than SEO. First fixes go live in days, and first AI-referred users typically arrive within days, depending on your category and starting point. Because you pay only after users arrive, the risk of waiting is on us, not you.
Why is GEO faster than SEO?
AI search tools read live web pages when they answer, and they name a short list of 3–5 tools instead of ranking ten links. You don't need years of backlinks to be on that list. You need to be on the sources AI trusts in your category.
Which AI platforms do you cover?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. We focus on the ones your buyers actually use.
How is this different from an AI visibility tool?
Tools show where you're missing. We do the work that changes the answers (content, citations, discussions, reviews) and measure the leads that result.
Do we still need SEO and ads?
AI assistants rely heavily on pages search engines can find, so solid SEO helps. Ads stay useful for existing demand. We add a channel; we don't ask you to switch anything off.
Do you work with early-stage SaaS?
Yes, if you have a live product, a website and a few customers. Early-stage teams often see the fastest relative gains because competitors haven't optimized yet.
What do you need from us?
Access to your CMS and analytics, a 60-minute kickoff with someone who knows your customers, and quick approvals on content.
Stop losing deals to the competitors AI recommends
In 30 minutes we'll show you how AI assistants describe your category today, who they recommend instead of you, and what it would take to change that. A senior strategist replies within 24 hours.